Red, White & Fuel: Juiced Fuel Veteran Franchise Award Launch

Applications open August 10, 2026 for the Red, White & Fuel: Juiced Fuel Veteran Franchise Award, a Fuel Forward Foundation initiative created to recognize military service while helping one qualified applicant pursue business ownership through a Juiced Fuel franchise opportunity.
The Award includes a waiver of the $39,500 Initial Franchise Fee and eligible travel accommodations valued at approximately $2,500 (approximate total Award value: $42,000), along with comprehensive training, onboarding, and ongoing operational support.
Eligible applicants include qualified U.S. military veterans, active-duty service members, National Guard members, and Reserve members.
Before beginning an application, applicants will complete a franchise territory availability check. Qualified candidates will then move through a structured application, review, and independent judging process.
Selection as the Award recipient does not constitute automatic franchise approval. The selected recipient must successfully complete Juiced Fuel’s franchise qualification process and satisfy all eligibility requirements outlined in the Official Rules.
Application Period:
August 10, 2026 (12:00 a.m. ET) – October 1, 2026 (11:59 p.m. ET)
To review eligibility requirements, the Official Rules, and begin an application, visit: